Chris Christie Loses Control Of #TellingItLikeItIs Hashtag On Twitter During 2016 Campaign Launch

International Business Times
By Kerry Flynn
June 30, 2015

Sometimes a hashtag may not be the best way to spur a positive movement. While Twitter witnessed the power of #LoveWins over Pride Weekend, not every viral hashtag succeeds in spreading the love.

New Jersey Gov. Chris Christie announced his U.S. presidential run Tuesday, taking the message not only to the stage at his old high school but also to digital media with his campaign hashtag #TellingItLikeItIs.

However, it was the governor’s critics who flooded Twitter, using the hashtag to express their opposition to his candidacy and their disdain for his record.

More than 3,000 tweets with the hashtag #TellingItLikeItIs were sent via Twitter in the first few hours after Christie made his announcement, according to data compiled by the social-analytics firm Topsy. The sentiment score, measuring the mood of the tweets, was listed as 17 and therefore skewed toward negativity and away from positivity.

The tweets include slams of Christie’s policy on pensions for teachers, taxes in the state and his handling of the impact of Superstorm Sandy. The governor’s physical appearance was also a target.