Blogging

With deep roots in the netroots, we can help you navigate your way through the blogosphere to get your message across and to get plugged in to the most current concerns and cutting-edge ideas.

Dealing with the netroots can be a daunting task. The blogs provide an unprecedented opportunity for political professionals to engage the activist community one-on-one. But it doesn’t end when bloggers are included on e-mail lists and simply sent press releases.

Behind the anonymous screen names are activists, opinion makers, and most importantly, voters. Online conversations are making their way offline – into discussion at the dinner table, into the press, and into conventional political wisdom.

It’s important to know what the blogs are saying, but it’s just as important to inject yourself in their discussions. After all, behind the lawn signs, bumper stickers, and press releases are real people who care about real issues.

E-Mail

Quickly surpassing traditional political communications tools such as direct mail and robocalls, e-mail is a critically essential link to supporters, volunteers, and activists. But targeting this most savvy group of informational consumers is not as simple as repeatedly blasting e-mails to one fixed list of subscribers.

We will help you develop an effective and relevant e-mail communication strategy that makes people feel like a part of the campaign... not victims of political spam. Constant communication is key, but it’s far too easy for a campaign to burn their e-mail list and alienating potential voters. The last thing a campaign can afford is to have their messages go unread just when it matters most – before a fundraising deadline, when big news hits, or in those crucial final days of a race.

E-mail is different from any other way of talking to voters. It’s a personal interaction where you can get your message across, where you can speak more informally, where it’s a two-way dialogue. They must be made to feel special, that they’re not just a vote or a dollar sign, that you don’t take them for granted, that their ideas and concerns matter – that they matter. Your message has to come through and be presented in a way that’s clever and cuts through to the heart of the matter – clear, concise, and compelling.

Fundraising

While the opportunity to raise large sums of money in a short amount of time is a definite advantage of online fundraising, it is a mistake to view online donors as an ATM. You can’t expect to simply turn on a faucet and have the money pour out.

With campaign finance laws now in effect, it’s more important than ever to cultivate a responsive e-mail list. Campaigns must create and manage a comprehensive fundraising operation with small donors at its heart. We will help you develop a sound strategy, forge relationships, and create dynamic content to ensure your fundraising success online.

Online fundraising returns are contingent upon not just the size of your list, but also the quality of your list, knowing what to ask and knowing when to ask. First-hand, we’ve learned what works and what doesn’t – experience that we’ll put to work for you.

Volunteer Recruitment

We strongly believe that the most important function of a campaign’s internet operation is to turn online interest into offline action. We will work with you to move casual visitors to your website into regular visitors and ultimately, real-world activists.

Regular readers of blogs are dedicated activists who have taken the initiative to get active in politics online. It’s only natural that they should be personally encouraged to get active offline as volunteers for political campaigns. Likewise, online social networking tools like Facebook and MySpace are great untapped pools of potential volunteers.

Like fundraising, volunteer recruitment cuts across all aspects of your operation, from e-mails to blog posts, from online message boards to sign-up opportunities at events.