Web Advertising

Google AdWords. Banner ads. Feedburner. BlogAds. Yahoo! Advertising. The abundance of options in the world of web advertising is constantly on the rise.

White Horse Strategies will put together an online advertising program that works for you and is branded to the aesthetics of your overall online presence and offline communications package. We will direct your virtual ad buy, while creating and producing the advertisements themselves. Your web advertising will be fresh, appealing, and unique to your goals.

Whether you want to identify yourself with a certain issue using keyword advertising, ramp up fundraising at end-of-quarter deadlines, or simply drive traffic to your website, we’ll help you maximize the return on your advertising dollar.

Online Video

2006 was the year of YouTube.

The founders of White Horse Strategies are proud to have been on the cutting edge of this phenomenon with our use of the platform in the political arena.

We have an impressive list of accomplishments when it comes to creating and promoting viral video. It’s not simply a matter of posting “gotcha” footage online and hoping for the best. The use of humor and creativity, grabbing attention and getting to the point, and knowing your audience are all critically important.

At White Horse Strategies, we know how to best push out and promote your content. With our fingers on the pulse, we put that advantage to work for you. We have a record of creating compelling, captivating video content targeted to a specific audience -- the press, your base, the activist community, insiders, or undecided voters.

The strength of streaming video lies in its many uses and immediacy. It can be used to build a case or define the opposition. Online video can be utilized as a fundraising vehicle or to get your message across in a way that mere press releases or blog posts never could.

Microsites

One of the most exciting trends in online strategy is the use of microsites, separate from a campaign’s official site and focused on a specific issue or initiative.

Used in coordination with offline activity, a microsite can be an effective vehicle to promote your candidate, grow a base of support, and raise your profile. Often topical in nature, microsites tap into current events and specific topics to mobilize grassroots support in your local community and identify a candidate with an issue for a broader audience.

Microsites are one of just several strategies used by White Horse Strategies to improve your online fundraising success and grow your e-mail list. We can create dynamic microsites tailored to your needs, whether it’s a static site with a petition or a constantly updated blog broadcasting your message.